Former Sac State football player Lonie Paxton ’00 (Communication Studies) enjoyed a successful 12-year career in the NFL, winning three Super Bowls with the New England Patriots. Now, he’s forging a new career, working as a global entertainment marketer for GoPro.
Sacramento State was well represented at the 2019 Estrella awards, which were presented Dec. 10: Three of the four honorees are Hornet alums.
Leslie Valdivia-Rivas ’14 (Public Relations), co-founder of Vive Cosmetics, received the Rising Estrella award; Maritza Davis ’07 (Public Relations), vice president of experiences and social responsibility for the Sacramento Kings, received the Inspiration Estrella Award; and Alice Perez ’99 (Finance and Insurance), a director with AT&T External Affairs, was honored with the Legacy Estrella Award.
The awards are given annually by the Sacramento Hispanic Chamber of Commerce (SHCC) to recognize Latinas making an impact in the Sacramento region.
In addition to the alumna honorees, Sacramento State alumna and award-winning mariachi singer Beatriz Figueroa ’19 (Sociology) provided entertainment during a lunch before the award program. Figueroa is a familiar face to the Hornet Family, having served as the national anthem singer at Commencement for the past three years.
Davis, who was introduced by SHCC Board Chair and Sacramento State Vice President for Public Affairs and Advocacy Phil Garcia, spent a decade redefining community in Sacramento as the co-founder, with her husband and fellow alum Roshuan, of Unseen Heroes, a marketing and events agency responsible for events such as GATHER: Oak Park and the Midtown Farmers Market. Last year, she took a position with the Kings, where her responsibilities include managing programs such as the Junior Kings and more than 350 community events annually.
In her remarks, she encouraged attendees to continue to work on behalf of the city and the city’s youth.
“Sacramento is an amazing city, we are amazing people that all come together,” Davis said. “It really does take a village every single day.”
At AT&T, Perez is the public safety and emergency response lead and a liaison to local governments and nonprofits in 11 counties. She previously worked as president/CEO of the California Hispanic Chambers of Commerce and as vice president and director of U.S. Bank’s national multicultural banking initiatives. She has been recognized widely for her work in the community, and currently serves on the board of the University Foundation at Sacramento State.
Perez was introduced by her daughter Renee Nelson, and took the stage to standing ovation. In her remarks, she highlighted the importance of putting words into actions when it comes to making change in Sacramento.
“It’s important that we lead the change that we want to see, and we don’t just talk about the things that need to occur to make a difference in the community, but that we take a stance and that all of us owns it,” she said.
Valdivia-Rivas was unable to attend the ceremony, and her sister accepted the award on her behalf. The first in her family to graduate from college, Valdivia-Rivas co-founded Vive Cosmetics in 2016 after realizing the lack of Latinx representation in the beauty industry. The company has been featured in Oprah Magazine, Buzzfeed, Teen Vogue and Latina magazine.
Every year, the Sacramento Business Journal honors the “40 Under 40” – a group of young Sacramento professionals who are making their mark on the region. And every year, Sacramento State alumni make up a significant portion of the list.
This year is no exception: 11 Sacramento State alumni have been named to the 2019 “40 Under 40” list, a testament to the tremendous impact Hornet alums have throughout Sacramento and beyond. They and their fellow recipients will be honored formally at an event in November.
The full list was announced Sept. 30 on the Business Journal’s website. This year’s Hornets included on the “40 Under 40” roster are:
- Maggie Bender ’11 MBA, president, Bender Insurance Solutions.
- Tiffanie Berkhalter ’04 (Business Administration), VSP Ventures chief operating officer, VSP Global.
- Jita Buno ’13 MBA, director, Supply Chain Management, UC Davis Health.
- Matt Ceccato ’11 (Communication Studies), district director, Congressman Ami Bera.
- Sarah Correa ’03 (Criminal Justice), corporate sales and marketing manager, Westervelt Ecological Services.
- Jessica Cruz ’04 (Communication Studies – Media Communications), CEO, National Alliance on Mental Health in California.
- Lindsey Goodwin MA ’10 (Government), vice president of public affairs, Randle Communications.
- Joseph Hernandez ’16 MBA, director of client relations, Premier Healthcare Services.
- Lorena Martinez ’07 (Accountancy), owner, The Colour Bar.
- Chelsea Minor ’15 MBA, corporate director, Consumer and Public Affairs, Raley’s.
- Amber Rosen ’06 (Communication Studies – Public Relations), founder and program director, Breakroom Fitness.
A 12th individual, attorney Adrian Carpenter, is not an alum but participated in Sacramento State’s Capital Fellows Program.
“These young professionals, through their hard work, talent and leadership, are helping drive Sacramento’s economy forward. Moreover, they’re making the region a better place to live by supporting worthy causes,” the Business Journal writes. “By way of example, they’re leading the way for future generations of business leaders.”
The strong presence of Sacramento State alumni on the list continues a trend. Last year, 12 alumni were included in the “40 Under 40.” Nine alums were recognized in 2017 and in 2016, and a record 12 Hornets made the list in 2015.
The full list can be found on the Sacramento Business Journal website. (subscription required).