Three Sacramento State alums win 2019 Estrella awards

Sacramento State was well represented at the 2019 Estrella awards, which were presented Dec. 10: Three of the four honorees are Hornet alums.

Leslie Valdivia-Rivas ’14 (Public Relations), co-founder of Vive Cosmetics, received the Rising Estrella award; Maritza Davis ’07 (Public Relations), vice president of experiences and social responsibility for the Sacramento Kings, received the Inspiration Estrella Award; and Alice Perez ’99 (Finance and Insurance), a director with AT&T External Affairs, was honored with the Legacy Estrella Award.

The awards are given annually by the Sacramento Hispanic Chamber of Commerce (SHCC) to recognize Latinas making an impact in the Sacramento region.

In addition to the alumna honorees, Sacramento State alumna and award-winning mariachi singer Beatriz Figueroa ’19 (Sociology) provided entertainment during a lunch before the award program. Figueroa is a familiar face to the Hornet Family, having served as the national anthem singer at Commencement for the past three years.

Davis, who was introduced by SHCC Board Chair and Sacramento State Vice President for Public Affairs and Advocacy Phil Garcia, spent a decade redefining community in Sacramento as the co-founder, with her husband and fellow alum Roshuan, of Unseen Heroes, a marketing and events agency responsible for events such as GATHER: Oak Park and the Midtown Farmers Market. Last year, she took a position with the Kings, where her responsibilities include managing programs such as the Junior Kings and more than 350 community events annually.

In her remarks, she encouraged attendees to continue to work on behalf of the city and the city’s youth.

“Sacramento is an amazing city, we are amazing people that all come together,” Davis said. “It really does take a village every single day.”

At AT&T, Perez is the public safety and emergency response lead and a liaison to local governments and nonprofits in 11 counties. She previously worked as president/CEO of the California Hispanic Chambers of Commerce and as vice president and director of U.S. Bank’s national multicultural banking initiatives. She has been recognized widely for her work in the community, and currently serves on the board of the University Foundation at Sacramento State.

Perez was introduced by her daughter Renee Nelson, and took the stage to standing ovation. In her remarks, she highlighted the importance of putting words into actions when it comes to making change in Sacramento.

“It’s important that we lead the change that we want to see, and we don’t just talk about the things that need to occur to make a difference in the community, but that we take a stance and that all of us owns it,” she said.

Valdivia-Rivas was unable to attend the ceremony, and her sister accepted the award on her behalf. The first in her family to graduate from college, Valdivia-Rivas co-founded Vive Cosmetics in 2016 after realizing the lack of Latinx representation in the beauty industry. The company has been featured in Oprah Magazine, Buzzfeed, Teen Vogue and Latina magazine.

Eleven Sacramento State alumni make annual ’40 Under 40′ list

Every year, the Sacramento Business Journal honors the “40 Under 40” – a group of young Sacramento professionals who are making their mark on the region. And every year, Sacramento State alumni make up a significant portion of the list.

This year is no exception: 11 Sacramento State alumni have been named to the 2019 “40 Under 40” list, a testament to the tremendous impact Hornet alums have throughout Sacramento and beyond. They and their fellow recipients will be honored formally at an event in November.

The full list was announced Sept. 30 on the Business Journal’s website. This year’s Hornets included on the “40 Under 40” roster are:

  • Maggie Bender ’11 MBA, president, Bender Insurance Solutions.
  • Tiffanie Berkhalter ’04 (Business Administration), VSP Ventures chief operating officer, VSP Global.
  • Jita Buno ’13 MBA, director, Supply Chain Management, UC Davis Health.
  • Matt Ceccato ’11 (Communication Studies), district director, Congressman Ami Bera.
  • Sarah Correa ’03 (Criminal Justice), corporate sales and marketing manager, Westervelt Ecological Services.
  • Jessica Cruz ’04 (Communication Studies – Media Communications), CEO, National Alliance on Mental Health in California.
  • Lindsey Goodwin MA ’10 (Government), vice president of public affairs, Randle Communications.
  • Joseph Hernandez ’16 MBA, director of client relations, Premier Healthcare Services.
  • Lorena Martinez ’07 (Accountancy), owner, The Colour Bar.
  • Chelsea Minor ’15 MBA, corporate director, Consumer and Public Affairs, Raley’s.
  • Amber Rosen ’06 (Communication Studies – Public Relations), founder and program director, Breakroom Fitness.

A 12th individual, attorney Adrian Carpenter, is not an alum but participated in Sacramento State’s Capital Fellows Program.

“These young professionals, through their hard work, talent and leadership, are helping drive Sacramento’s economy forward. Moreover, they’re making the region a better place to live by supporting worthy causes,” the Business Journal writes. “By way of example, they’re leading the way for future generations of business leaders.”

The strong presence of Sacramento State alumni on the list continues a trend. Last year, 12 alumni were included in the “40 Under 40.” Nine alums were recognized in 2017 and in 2016, and a record 12 Hornets made the list in 2015.

The full list can be found on the Sacramento Business Journal website. (subscription required).

Alumnus and former State Hornet reporter wins Pulitzer Prize

Russ Buettner ’90 (Journalism), along with fellow New York Times investigative reporters David Barstow and Susanne Craig, spent 18 months digging into the complex finances of the family of President Donald Trump.

Russ Buettner“We didn’t do anything else during that period of time,” he said. “There were at least two times when we thought we might be finished and we were going to make one more round of contacts, and each of those times when we thought we were finished those additional reporting contacts we made yielded more results that required more process and analysis and then circling back to what we had done before.”

That hard work paid off last week when Buettner and his colleagues were awarded journalism’s most prestigious honor: the Pulitzer Prize. The award, given in the Explanatory Journalism category, was one of two for the Times this year and a first for Buettner. It also marks the second year in a row a Sacramento State alum has received a Pulitzer: Hornet graduates Derek Moore, Jim Sweeney and Martin Espinoza earned the award last year for their coverage of the 2017 Sonoma County wildfires in the Santa Rosa Press Democrat.

While a student at Sacramento State, Buettner spent two semesters as a reporter for the State Hornet student newspaper. He joined the Times in 2006 after working on investigations teams at the New York Daily News and New York Newsday, and was a finalist for the 2012 Pulitzer Prize for a series of articles highlighting abuse, neglect and deadly mistakes in New York’s system of caring for developmentally disabled people.

Below, Buettner discusses his Pulitzer-winning work and his time at Sacramento State (interview has been edited lightly for length and clarity).

What was your reaction upon learning you had received the Pulitzer Prize?

It’s a very exciting moment. I’ve been doing this a long time and have gotten close before. But it’s kind of a pure excitement that you share with your colleagues. You feel good about what you’ve accomplished. You feel very good about the work that you did, that kind of reinforcement and recognition from that particular body. This means a lot in journalism.

Pulitzer Day - Speech
Russ Buettner addresses the New York Times newsroom following the announcement that he and his colleagues had received a Pulitzer Prize. (Photo courtesy Russ Buettner).

Why did you feel this story was important to report?

When somebody is president of the United States, getting to the truth of their lives and what they’ve done that led them there is always going to be important. Some of the ways that Donald Trump is very different than other presidents is that most often in modern times, by the time they get to the point when they’re running for president, most of their life has been thoroughly vetted before. People have gone through it, looked at all the relationships they’ve had, connected the dots that need to be connected, and there’s kind of an extensive public record on all that. Donald Trump had been a public figure for decades, obviously, but never had been taken seriously in that kind of way before. So it was worthwhile to go through that and test, basically, his origin story that he’s always told about himself, that he told during the campaign as to why his ideas should matter and why he was the best person to be president.

How do you feel Sacramento State prepared you for a career in journalism?

I owe almost everything to Sac State. It was a place I could afford to go and a place that welcomed me, so those were two things that I’ll be forever grateful for. It was place that taught me both new ways to think critically, which is everything in my work, and to believe in myself that I was capable of doing that at a fairly high level. I learned to write when I was there. There was a professor there named Jeanne Abbott who worked closely with the Hornet, and when I wrote something, a longer thing to try and get it in the paper, Jeanne would spend hours with me giving me feedback, helping me to massage it into something that was publishable at what seemed like a professional level. Writing is a particular kind of skill. There are some people I’m sure who can just get it and nail it first time they try. I wasn’t like that. I had ideas and talent but I needed to do a lot of work to perfect it for a large audience. All the journalism staff and the English Department at Sac State really moved me along in that direction.

What lessons from Sacramento State do you use most today?

No matter where you’re from, and I don’t mean Sacramento, I just mean from no matter what the economics or cultural background is of your family, you can find a path to get to a place that is mentally satisfying and will challenge you throughout your life. You can feel like when you see your friends going off to huge prestigious universities, that it must be true that your fate is determined when you’re 17 years old and you’re as good as you’re ever going to be when your 17 years old. Sac State shows you that that’s not true. It’s just all a big journey and you just keep learning and keep digging, and you’ll find the life for you that is the best use of your skills and talents and the most rewarding. The lesson for me about Sac State is that it’s a big door opener to the world.

What advice do you have for current Sacramento State journalism students?

Dream big and never quit learning. Realize you got there and you had some skills and some talent and you learned about things you wanted to do. You made a lot of progress. But you are literally not going to stop making progress if you keep working hard on that same pace for your entire life. I know that’s true in journalism. That’s one of the best things about it, you’re just constantly learning and being exposed and being challenged in new ways. And I think that’s true in most fields today. The world is constantly changing underneath our feet and that’s a wonderful thing and wonderful process, and just embrace it and go forth.