When Maritza and Roshaun Davis met at Sacramento State in their first communication studies class together, they had no idea how profound an impact they would have on the cultural landscape of the capital region.
The Davises are the founders of Unseen Heroes, the events-marketing company behind some of the region’s biggest celebrations of local culture. Having helped launch and manage everything from local urban markets and art festivals to businesses and major conferences, these heroes are anything but unseen.
Last month, Comstocks Magazine recognized Maritza (’07, Communications) and Roshaun (’08, Journalism) as two of the capital’s top emerging young leaders, and this month they’re expanding their already-extensive portfolio in more ways than ever.
Kicking off April 15 at Folsom Boulevard and Power Inn Road, the Unseen Heroes’ latest venture, The Market at Power Inn, will feature the team’s signature blend of local food, art, design, beer, music, and more, transforming an otherwise empty lot into a bustling neighborhood hub for a few hours each Friday. “It was a blank canvas for us,” says Roshaun.
In addition, the company’s popular monthly neighborhood block party – Gather: Oak Park – is adding a second location in Rocklin, and its Midtown Farmers Market, which the Unseen Heroes took over in March 2015, is expanding down the block to accommodate nearly 100 vendors after starting out with a couple of dozen.
“Our intentions are always to build these third spaces so people can come out and connect,” Davis says. “It’s a connection point for people to have and explore and learn more about what’s going on in the region and their district, and then also have this place that they’re proud of as well.”
As the Unseen Heroes team gears up for the launch of The Market at Power Inn, which will run from 10 a.m. to 2 p.m. every Friday, April through October, take a look at some of the sights from past events: