Karin Hibma goes solo as a branding maven

Michael Cronan was a branding guru with a knack for names. He dreamed up the moniker “TiVo” on his own and “Kindle” in collaboration with his wife, Karin Hibma. They were partners in the Berkeley naming, visual identity, and brand strategy firm ::CRONAN:: until his death from colon cancer in 2013.

“Michael and I met at Sac State when we were both art students,” says Hibma, a graduate of Sacramento’s Encina High School. “John Fitzgibbon was the art chair, and he brought in all of these young California artists as teachers.

“It was a very innovative faculty, and the great thing about Sac State was that there were a lot of overlapping disciplines where Michael found interesting dialogues,” she says. I remember (underground artist) R. Crumb playing music on the (Library) Quad with his band, and the Art and Mythology professor, Kurt von Meier, brought in Joseph Campbell (author of The Power of Myth) to speak. It was just a great art department.”

Learn more about Hibma and her fascinating life and career in this Q&A profile in the Los Angeles Times.


Sac County Supervisor Phil Serna (’92) honored by Hispanic Chamber

The Sacramento Hispanic Chamber of Commerce honored Sacramento County District 1 Supervisor Phil Serna (Geography ’92) on Saturday, Feb. 25, with its 2017 Salud! Champion Award.

“I am very honored to be recognized as the Sacramento Hispanic Chamber’s 2017 Salud! Champion,” Serna said. “It is especially rewarding to know my contribution as an activist county supervisor is acknowledged by an organization so committed to helping our community. I look forward to many more years of collaboration and mutual support.”

Serna grew up in the Curtis Park neighborhood. His father, Jose “Joe” Serna Jr., was Sacramento’s first Latino mayor. Phil Serna earned his bachelor’s degree from Sacramento State and a master’s in city and regional planning from Cal Poly San Luis Obispo, from which he graduated with honors in 1994.

He is the chair of the Sacramento First 5 Commission and sits on numerous other boards and commissions, including Sacramento Regional Transit, the Sacramento Area Flood Control Agency, the Sacramento Area Council of Governments, and the Sacramento Metropolitan Air Quality Management District. He was appointed by Gov. Jerry Brown in 2013 to serve on the California Air Resources Board. He’s also a lifetime member of Sac State’s Alumni Association.

District 1 includes the Sacramento International Airport, McClellan Business Park, and many of the region’s most established neighborhoods, such as Downtown, Oak Park, Woodlake, and River Park. Serna has focused on issues such as flood protection, addressing the region’s homeless problem, helping increase access to health care, mental health, and children’s services.